POWER UP YOUR ENGLISH
SAMPLE CURRICULUM
Helping you improve your writing so you present as professional and credible at all times regardless of the communication type:
Online course content, video transcripts, sales proposals, customer service emails, live chat messaging, marketing, legal documents, contractual documents, reports, policy documents, presentations, social media posts, email funnels, sales pages, landing pages, stakeholder communication, emailing colleagues, Teams, Zoom, Gmail chat, blog content, abstracts, upward, downward, interdepartmental communication, social media marketing...
| Make your writing easier to read and understand. | |
|---|---|
| A quick recap of nouns, verbs, adjectives, gerunds, adverbs. |
Why 'A' or 'An' before 'hotel' and similar nouns. |
| Using contractions for a friendly tone. | Displaying dates and time. |
| Avoiding double and multiple negatives. | The correct order for descriptive words eg: 'the latest educational reform' NOT 'the educational latest reform'. |
| Personal pronouns I/me/you/he/she/they |
and more... |
Instantly elevate your credibility by learning correct spellings | |
|---|---|
| Your / you're | Their, there / they're |
| Root / route cause | Could, would, should have, / of |
| A lot, alot / allot | Accept / except |
| Affect / effect | Aloud / allowed |
| Words ending in -ise & -ize |
Bear / bare with me |
|
It's / its |
and more! |
Also: | |
| Less and fewer | Alternately and alternatively |
| Words ending in -able & -ible | and more! |
Avoid ambiguity and misunderstanding with accurate punctuation. | |
|---|---|
| Full stops | Colons |
| Semi colons | Commas |
| Exclamation marks | Question marks |
| Dash | Hyphen |
| Apostrophes | Abbreviations |
| Quotation marks | and more! |
| Tighten up content with better sentence and paragraph construction. | |
|---|---|
| Paragraph construction |
Sentence construction |
| Order of adjectives |
Avoiding repetition |
| Avoiding ambiguity |
Abbreviated styles |
| Correspondence |
Headlines |
| Formal & informal language |
Appropriate Tone of Voice |
| Know Your Audience |
and more! |
| Produce accurate and well written content that converts each and every time! | |
|---|---|
| Proofreading | Editing |
| Content writing | Spell-checking software |
| Grammar software | Content writing software |
| Understand the different varieties of English used globally. | |
|---|---|
| British | American |
| Australian & New Zealand | Canadian |
| Caribbean | Indian |
| Singapore & Malaysian | South African |
| English as a 'lingua franca' ('ELF') | |
| Write Winning Content | |
|---|---|
| Write a head-turning headline | Create a hook that grabs attention |
| Do your research | Focus on a single purpose |
| Voice & authenticity | Optimise digital content |
| Include message & voice in your copy | and more |
Certificate of Completion